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Importance of SEO for Photographers

Date Added: September 20, 2012 06:17:27 PM
Author: photo4life
Category: Wedding Photography

With more and more people looking for local services and businesses online, Search Engine Optimization (SEO) has become increasingly important. SEO collectively refers to techniques used in order to have a webpage rank higher on Google and other major search engines for a given keyword. Effective SEO with the right keywords means more traffic and potential new business. The first rule of online marketing, even before SEO, is to have great content. After all, SEO means nothing if a website ranks highly on Google but has nothing to offer to the visitors. Once you have a photography website with great content, it's time to improve your SEO with quality backlinks. Backlinks are like endorsements of your page from other websites. If you have a wedding photography website, a backlink from an authoritative wedding blog or another wedding photographer is a strong signal of your website's quality in the eyes of Google and other search engines. To learn more about best link building techniques and other SEO best practices in general, we recommend reading the Photographers SEO Book. "Search engines favor websites with more and better quality links. Link building is the most critical aspect of SEO. All your on-site SEO will be for naught if you don’t build links back to your site. It is also the hardest. Directory submissions, guest posts, networking, contacting website owners, asking for links, developing link-bait – all of these steps take time, energy, and focus. We provide powerful strategies that will enable you to get quality links quickly. We’ll tell you how to evaluate links, where to find easy-but-powerful links that will give you a quick boost, and how to obtain rare and high quality links that will separate you from the pack." - from Photographers SEO Book

Latest article

Importance of SEO for Photographers

Date Added: 2012-09-20 18:17:27
Author: photo4life
Category: Wedding Photography
With more and more people looking for local services and businesses online, Search Engine Optimization (SEO) has become increasingly important. SEO collectively refers to techniques used in order to have a webpage rank higher on Google and other major search engines for a given keyword. Effective SEO with the right keywords means more traffic and potential new business. The first rule of online marketing, even before SEO, is to have great content. After all, SEO means nothing if a website ranks highly on Google but has nothing to offer to the visitors. Once you have a photography website with great content, it's time to improve your SEO with quality backlinks. Backlinks are like endorsements of your page from other websites. If you have a wedding photography website, a backlink from an authoritative wedding blog or another wedding photographer is a strong signal of your website's quality in the eyes of Google and other search engines. To learn more about best link building techniques and other SEO best practices in general, we recommend reading the Photographers SEO Book. "Search engines favor websites with more and better quality links. Link building is the most critical aspect of SEO. All your on-site SEO will be for naught if you don’t build links back to your site. It is also the hardest. Directory submissions, guest posts, networking, contacting website owners, asking for links, developing link-bait – all of these steps take time, energy, and focus. We provide powerful strategies that will enable you to get quality links quickly. We’ll tell you how to evaluate links, where to find easy-but-powerful links that will give you a quick boost, and how to obtain rare and high quality links that will separate you from the pack." - from Photographers SEO Book